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With the recent downturn in the economy, many companies are finding that the business world is becoming more and more cutthroat as companies vie for the attention and sales of a finite number of customers. So how can you, as a business owner, make your company stand out from the rest and earn the business and sales of these customers? Pay attention to these tried and true tips and you too can turbocharge your business results and, ultimately, increase your revenue.
- Work on Customer Service—One of the biggest misconceptions of the business world is the need for new customers. Many companies throw away thousands of marketing dollars looking to draw in new clients when they should in fact be concentrating more on keeping the ones that they have. Think of it this way: Which would you rather have? A new customer who comes in and makes a one-time purchase from your business based on a flashy (and expensive) ad campaign or a customer who comes back year after year giving you repeat business and sales based on the quality of your product? The key to getting and keeping this second customer is top-notch customer service. One bad customer-service experience, for instance a rude salesperson or a lengthy delay in shipping, can lead you to lose a repeat customer. What is worse, that customer can then “bad mouth” the business to others causing word-of-mouth to cost you more losses in sales. This is why having a positive and well-trained customer service staff is a must for any business seeking to set themselves apart from the pack.
- Streamline Your Business—Another problem for many businesses is that they try to do too much. Let’s face it: you are an expert when it comes to your goods or service. So stick to that facet of your business and consider outsourcing other areas to experts in those fields. Outside call centers can handle your order taking and customer service process with more finesse and expertise, allowing you to do what you do best. In addition, other areas such as accounting can also be easily outsourced to leave you with the time and capital to focus on growing your business.
- Work on Name Recognition—When a potential customer is left wondering about which business to give his or her hard-earned money to, many times it isn’t about deals or reviews or best prices. Often times it comes down to one simple concept: name recognition. Customers are more likely to work with a business whose name they recognize because they associate this business with quality work. The mentality is, if the business is well-known, obviously they have been around for a while which means they must be doing something right. However, unknown brands are often thought of as cheap knock-offs and fly-by night companies that will be here today and gone tomorrow. That is why it is so important to work on establishing a brand and getting it out there in the community. Many times, this may take place on a small scale such as working with charity groups in a community to get your name out there. Other times, social media such as Twitter and Facebook can be used to your advantage to create a name-recognition.
These are three ways that your business can go a long way in improving your revenue stream to make your company a success. Standing out from the crowded field is not easy, but it can be done. Follow these keys and your business can be successful.
About Neal Lacy
Neal Lacy has written 82 posts in this blog.
Neal Lacy is an expert in professional call center services. He provides great content on a wide variety of topics concerning answering services, message services, order taking, and virtual receptionist. He is main writer for United Call Center.