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Dec 082012

Unfortunately, many businesses are simply not prepared for certain eventualities that are bound to leave them struggling to serve their customers. Recently, Hurricane Sandy shed light on this fact, when it struck the east coast and left numerous businesses unable to function, thanks to power outages, structural damages and a lack of available employees. Unexpected disasters can leave a company grappling to hold onto its valuable customer base; however, many business owners fail to realize that simple things, such as vacations and the holiday season, can also have a major impact on a company’s ability to please its customers and keep profit margins where they need to be.

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